Isar da Abokan cinikin ku Ta hanyar Subconscious

Wadatacce

• Muhimman Karantun da ba a sani ba
• Waƙar Waƙa da Ƙoshin Hankali Da Hotunan Kayayyaki

Yi la’akari da yanayin da ke faruwa sau biliyan a rana, a kwamfutoci biliyan ɗaya a duk faɗin duniya. Namiji yana neman sabbin takalman gudu a yanar gizo, ko kuma mace tana danna shafukan yanar gizo na e-commerce akan farautar kyautar ranar haihuwa, sabon sutura, ko littafi don karantawa a hutun ta na gaba.

Masu siyayya da ke yawo a kasuwar kan layi suna tunanin suna da ikon yanke shawara. Amma gaskiyar ita ce, yayin da suke gungurawa da lilo kuma wataƙila suna siye, akwai matakai da yawa na sume da alamomin da ke jagorantar halayen su.

Ga kasuwancin da ke kasuwannin kan layi, fahimtar yadda waɗannan abubuwan da ba a sani ba ke shafar masu amfani yana da mahimmanci.

Alamar binciken da aka fi bincike akan wannan tsari na atomatik shine tasirin farawa, wanda ya ce fallasawa ga motsawa ɗaya yana shafar yadda muke amsa wani ƙarfafawa. Mun san cewa yanayin tunaninmu -yadda muke rarrabe abubuwan da ke kewaye da mu -suna son haɗa jigogi da tunani iri ɗaya. Don haka idan muka nuna maudu'i kalmar "uwar gida" sannan ɗayan sabbin kalmomi guda biyu, "mace" ko "matukin jirgi," zai gane "mace" da sauri saboda kunna kwakwalwa yana yaduwa cikin sauri tsakanin ra'ayoyi masu alaƙa.

Wannan na iya zama da wahala a yarda, saboda babu wanda ke son faɗi cewa sun yi imani da tsattsauran ra'ayi. Amma muna koyan waɗannan alaƙa da wuri, kuma an binne su a cikin rashin sani.

Ba wai kawai an nuna sakamako na farko don rinjayar tunaninmu da motsin zuciyarmu ba, yana iya yin tasiri ga halayenmu. Idan an nuna mana hoton ma'aurata tsofaffi, alal misali, za mu fara ta atomatik (kuma ba tare da mun sani ba) mu fara haifar da ɗabi'a masu daidaituwa kamar tafiya da hankali. Bincike ya nuna cewa ana koyan waɗannan ra’ayoyin tun farkon rayuwarsu, galibi kafin mutane su sami ikon jujjuya su ko ƙi su.

Gwajin yanar gizo: namiji vs. hotunan jarumai mata

ClickTale ya gudanar da gwaji don gwada ikon raunin jinsi mara sani akan layi. Ta amfani da gwajin A/B, mun ƙirƙiri juzu'i biyu na shafin mu na farko - ɗayan yana nuna hoton gwarzon mace, ɗayan kuma yana nuna hoton gwarzon namiji. Sannan, ta amfani da software na mu, muna da ƙungiyoyin gwaji daban daban guda biyu sun gwada rukunin yanar gizon mu, kuma sun bi diddigin hulɗarsu da abubuwa a shafin: abin da suka danna, yadda suka yi birgima, menene shafukan su na gaba, da dai sauransu.

A yayin gwajin mun yi amfani da Ingantacce zuwa A/B don gwada kiran mu guda biyu don aiki akan shafin: “Nemi Nunin” da “Gwada ClickTale.” Ƙarin abubuwan akan shafin da muka bi sun haɗa da: danna hotunan samfura ko fasali, "Blog," "Me yasa ClickTale" da "Bincike."

Abubuwan bincike guda huɗu

Maziyartan da aka fallasa ga hoton gwarzon namiji sun nuna ƙimar dannawa ta hanyar 'Try ClickTale' maɓallin kira-zuwa-mataki idan aka kwatanta da baƙi waɗanda aka fallasa su ga hoton gwarzon mace.

Sabanin haka, maziyartan da aka fallasa su ga hoton jarumar mace sun nuna ƙimar dannawa ta hanyar "Neman Demo" maɓallin kira-zuwa-mataki idan aka kwatanta da baƙi da aka fallasa ga hoton gwarzon namiji.

Baƙi da aka fallasa ga hoton gwarzon namiji sun nuna ƙima-ƙima ta hanyar ƙima akan Siffofin Samfurin da "Bincike".

Baƙi da aka fallasa ga hoton gwarzon mace sun fi sauri don danna "Me yasa ClickTale" da "Blog."

Bayyana bambance -bambancen da ke cikin halin baƙo

Sakamakon ya yi daidai da tasirin farko: Baƙi da suka ga hoton namiji sun zaɓi danna maɓallin "Try ClickTale" - hanya mai aiki. Maziyartan da suka ga hoton mace a maimakon haka sun zaɓi "Neman Demo" - hanya mafi wucewa. Shin hakan yana nufin mata suna wuce gona da iri kuma maza suna aiki? A'a, ba shakka. Amma halayyar mutane ta kan layi ta yi daidai da irin abubuwan da muke sanyawa maza da mata ba tare da sanin su ba.

Baƙi waɗanda aka fallasa ga gwarzon namiji suma sun nuna ƙimar danna-ƙima mai mahimmanci akan maballin “Samfuran Samfura” da “Bincike”, suna nuna tsarin manufa mai mahimmancin manufa don bincika menene ClickTale. Hakanan yana nuna halin kasancewa mai aiki kuma yana sarrafa ma'amalar ku akan shafin.

Idan aka kwatanta, baƙi waɗanda aka fallasa ga jarumar mace sun fi sauri don danna "Me yasa ClickTale" da maɓallin "Blog", yankuna biyu na rukunin yanar gizon waɗanda ke nuna ƙarin bincike mai wuce gona da iri. Danna abubuwa kamar "Me yasa ClickTale" ko shafin kamfanin ke nuna hanya madaidaiciya don samun ƙarin sani game da kamfanin.

Muhimman Karantun da ba a sani ba

Waƙar Waƙa da Ƙoshin Hankali Da Hotunan Kayayyaki